Corporate & Executive Blogging
Posts tagged communication
Using executive blogs to your advantage
Oct 12th
Only few executives are actively engaging stakeholders online, according to research. They do not see the use in communicating digitally themselves. However, the effect digital executives have, might be underestimated. In 2010 and 2011, I conducted research on the use and effect of executive blogs as corporate communication tools. Based on the findings as well as current theory and practice, I suggest that executives should improve their online communications, especially for B2B customers, investors and employees.
The Blogging Executive
Feb 15th
Corporate blogs are one of the means organisations use to interact with their stakeholders. Where regular corporate blogs written by various employees are the current standard, some organisations use executives as their spokespersons in blogs. However, this number is still very limited. Consequently, these executive blogs have sparsely been the object of academic or professional study. Therefore, my thesis bridges the gap in theory by answering how executive blogs are used and what their effects are. Continue reading…
Online Reputation Management in the Netherlands
Feb 10th
Online Reputation Management is about monitoring, influencing and protection your corporate reputation. In the digital environment, it is vital that organisations develop the knowledge and skills needed to react to (b)advocates in a timely manner. In our latest research, Weber Shandwick found that Dutch organisations need to step up their game. Continue reading…
Corporate communication in a digital environment
Oct 1st
The Web2.0 environment and inherent social media have various implications for organisational communication. To introduce these implications, two popular and distinctive mantras can be used: “Give the people control and we will use it” and “Markets are conversations”. Continue reading…
Corporate Communication in progress
Sep 17th
Well, to answer my own question about CEO blogging from the last post: I have found quite a comprehensive list of CEO blogs at The New PR Wiki. Now, I only have to filter out the interesting and relevant companies. In the meantime, I have continued to write the literature section of my thesis. The chapter about corporate communication (identity, brand/image/reputation, reputation measurement and strategic communication) is almost finalised. It is a work in progress, but you can read through it if you want to. I will write about CEO reputation and corporate communication in a digital environment in one of my next posts. Continue reading …