Corporate & Executive Blogging
Archive for September, 2010
Surprising and interesting
Sep 29th
To be honest, I was quite surprised yesterday… As I am researching blogs by executives, I was looking at the blog of the global Chief Technology Officer of Capgemini, Andy Mulholland. In addition to being an interesting read, this blog also suffices the preconditions I have set for my sample. While reading the various items, I began wondering what this specific CTO’s intentions were with his blog. So… I just asked. And against all expectations (mine at least), I received a reaction within the hour! Continue reading…
Corporate Communication in progress
Sep 17th
Well, to answer my own question about CEO blogging from the last post: I have found quite a comprehensive list of CEO blogs at The New PR Wiki. Now, I only have to filter out the interesting and relevant companies. In the meantime, I have continued to write the literature section of my thesis. The chapter about corporate communication (identity, brand/image/reputation, reputation measurement and strategic communication) is almost finalised. It is a work in progress, but you can read through it if you want to. I will write about CEO reputation and corporate communication in a digital environment in one of my next posts. Continue reading …
My first week at Weber Shandwick
Sep 10th
The last period you could describe as quite hectic. I moved from Groningen to The Hague and started working at Weber Shandwick for my internship, all in two days time. However hectic, with hindsight over the past week, I found it a very invigorating time. Moving is always stressful (especially if your place has to undergo some last-minute repairs), but nevertheless promising as you can start to set up your place. And my first week at Weber Shandwick was quite fun too, to start with… Continue reading…