(Re)searching Blogs
Corporate & Executive Blogging
Using executive blogs to your advantage
Oct 12th
Only few executives are actively engaging stakeholders online, according to research. They do not see the use in communicating digitally themselves. However, the effect digital executives have, might be underestimated. In 2010 and 2011, I conducted research on the use and effect of executive blogs as corporate communication tools. Based on the findings as well as current theory and practice, I suggest that executives should improve their online communications, especially for B2B customers, investors and employees.
The Blogging Executive
Feb 15th
Corporate blogs are one of the means organisations use to interact with their stakeholders. Where regular corporate blogs written by various employees are the current standard, some organisations use executives as their spokespersons in blogs. However, this number is still very limited. Consequently, these executive blogs have sparsely been the object of academic or professional study. Therefore, my thesis bridges the gap in theory by answering how executive blogs are used and what their effects are. Continue reading…
Online Reputation Management in the Netherlands
Feb 10th
Online Reputation Management is about monitoring, influencing and protection your corporate reputation. In the digital environment, it is vital that organisations develop the knowledge and skills needed to react to (b)advocates in a timely manner. In our latest research, Weber Shandwick found that Dutch organisations need to step up their game. Continue reading…
An Overview of Corporate Blogging
Dec 16th
My previous post concerned the basics of blogging. This new post is more in-depth and therefore more relevant to my thesis. Below, I give an overview of the concept of corporate blogging. As this is again also part of my actual thesis material, please forgive me for the more-formal-than-blogs-supposed-to-are style of writing. The various aspects of corporate and executive blogging are incorporated in my research. The latter will be described in a upcoming blog post. Continue reading …
Some things about blogging
Dec 14th
It might not be new to experienced bloggers, academics or communications practitioners, but every thesis about blogging needs an introduction into the subject. Here are some of those basics. Continue reading …